What is a Blog and How does it work? (A beginners guide to blogging)
Blogging is a mainstream source of income for many online entrepreneurs.
Blogs are the consumer eccentric stores for many successful companies to keep their customer base informed about their product and services.
Large and Small scale businesses use blogs as a way to educate and connect with their audience and build trust and credibility among their customers.
You must be wondering what is a blog and how does it work?
According to the Hosting Tribunal, There are more than 600 million blogs in the world. Their content accounts for over 6 million blog posts daily, or over 2.5 billion annually.
Blogging evolved at the start of the internet era in the form of journals. People started sharing their hobbies and work with people on the Internet.
As the Internet reached the homes of more people the audience kept on increasing and it became a way for companies to market and connect with people all over the world through thought-leadership content.
If you’re thinking to start a blog, this post will tell you exactly what is a blog and how it works.
A blog is a website containing chronologically organized articles also known as a blog post.
How a website differs from a blog post?
A website contains specific pages like Home, About, or Services. Whereas a blog contains articles that are informative or educative.
For example, Morenday.com is a website that also contains blog posts.
A blog is part of a website but a website is not part of a blog.
Blogs help in educating the audience about the companies and offer companies a chance to share their creativity and expertise with their customers.
Blogging has been a great tool for many small and large-scale businesses to establish themselves as a thought-leader in their industries.
What is Blogging all about?
Blogging can be vary depending upon the requirements of the owners.
There are more than 500 million blogs on Internet today, and all of them share different purposes for their owners.
Most of the blogs are used by bloggers as online journals or as part-time hobbies.
But as advertisement and marketing are dominating the online sphere, the capacity to earn through blogs has become easy and many of the bloggers now use Google Ads or another affiliate advertisement to earn income.
On the larger spectrum of the Internet, many top brands are sharing creative content with their customers to educate and inspire them.
Even in the world of social media, blogs are the most secure platform on the Internet that a person or company can own. They are the evergreen real state unlike other sources of marketing that are rising and dipping according to the trend and tools of the market.
What is Blogging Business? How To Make Money through Blogging?
Before we talk about business, let’s talk a little about how much income you can generate from it.
Blogging has an immense advantage over other businesses once you know how to bring in traffic.
For 1 million page views a month, a blogger can pocket from 1,000-15,000 in ads income.
Apart from ads, the affiliate is also a source of income for many bloggers. The revenue of online software is as much as 50% or 70%.
Blogs are a great investment even compared to any other business.
To start a blog, you need investment, at the minimum – $2.50/month
And the earning after a year can easily reach over $1,000.
That’s a more profitable investment than investing in real estate or any stock.
And this is just a passive income. Prominent bloggers earn through writing for bigger blogs, editing and proofreading books, and consulting.
A blog can easily bring a yearly profit of at least $50,000 for the owner once it has been consistently maintained for over a year.
How Does Blogging Make Money?
There are numerous ways a blogger can earn money.
I showed you some figures in the above section that bloggers earn. But those were just the drop in the oceans.
The typical blogger who knows what he’s doing can go as far as $1,000,000 in annual income and there are 100s of such examples coming your way in the next subheadings.
Let me show you some ways to earn money from blogs with examples.
- Online Workshop
- Affiliate Marketing
Now let’s get the shining figures in front of your eyes.
Maria Killam, a home decorator by profession is a millionaire and sells her consultancy through her blogs.
Similarly, Smart Bloggers earn over $1,000,000 by selling their courses every year.
And this is not the end. There are bloggers selling their courses anywhere between $1,000,000 to $3,000,000 annually.
And the good news is you can get to this level of earning in any niche with great content and marketing.
Some common niches that are well paid currently are:
- Health and Wellness
- Digital Marketing
Ensure that you’ll deliver great results
Books / E-books
There are few parallels in the book and E-books sales through blogs to James Clear.
He has more than 1,000,000 subscribers to his email list that regularly visit his blogs. And he used this to sell a million copies of his books without spending much on marketing.
Self-published books get a lot of traction as the trust among your audience grows over the period of time.
There’s nothing more important in the online market than building a milky white reputation and blogs are a great way to construct that rock-solid status statue.
Affiliate marketing is a great way to increase your passive income if you have a defined niche and a good number of followers.
There are many campaigns for referral affiliates that offer 50% to 70% of their income to affiliates.
Joining an affiliate network is another easy way to get some money slipping into your bank statement.
Like we here at Morenday.com share the affiliate links to web hosting services for new bloggers.
Bloggers at the high-end of the earning chart earn up to $5,00,000 annually, while small size blogs can also take a couple of thousands per year through affiliate links.
And the good thing is it’s easy to do as you only need to mention that link on your blog at the right place.
Advertising is the most common way of earning money through blogs.
Google is the most advanced search engine and makes a lot of money through advertising.
And this is evident in the amount of paid advertising partners it has got.
However, Google Ads aren’t the only advertisement option for blogs.
In fact, it’s the cheapest one. And most bloggers don’t even prefer to use it.
There are better options in the affiliate network for earning a high advertising income like Mediavine and Adthrive that can significantly increase your income if your blog’s annual views are in millions.
To give you a rough idea, for a blog with 100,000 monthly views ads revenue can be anywhere between $1,000-$3,000 per month.
This is the power of online marketing and you can easily use it for making your financial dream come true.
Consulting is another very powerful way of establishing yourself as the leader in your niche and also earn a significant income.
The consultancy service depends on your niche and the target audience.
Make sure to get your target audience right if you want to scale up your consultancy business.
You can provide consultancy to beginners in your niche or if you’re the expert of the experts, then your services may be for premium users who are going to pay you reasonably well.
Freelancing is another common business that bloggers run.
Many bloggers are also freelancers who work with high-paying clients stumbling on their blogs.
What are the Best Blogging Platforms for Beginners?
Blogging For Beginners
Beginners can start blogging for free.
And if you have already done some research about it, you must be knowing that you need a hosting and domain along with WordPress to start your blog.
But that’s completely out of the context here. You don’t need any web hosting domain or WordPress-type CMS to start writing blogs.
Here are the best websites that let you start your blog without paying any penny.
(You must be knowing about them already but not as a prominent platform)
And you can start on these platforms in just seconds.
Medium is a free website that allows anyone to start writing articles on their site. It’s the best place for beginners to learn writing and creating content.
It’s also a high domain website meaning if you’re a savvy SEO writer and get lucky, your chances of ranking on Google increase.
Medium has over 60 million monthly users which gives you significant exposure if your quality of writing exceeds the average.
Linkedin is popular as a place to find jobs. But if you don’t know in the last few years it has turned into a place where you can not only outreach but can share your content and get inbound reach.
Linkedin offers its users the option to write long-form articles and share them with other people.
It’s a great platform for beginners and people who are in the process of learning. Linkedin articles also rank higher on Google as the exposure does so great.
Once you get a significant number of views on your articles, you’ll find it extremely easy to find paid work as professionals from all over the world on Linkedin.
Wix is also another great platform for beginners.
It has great visuals and attractive themes that you’ll enjoy optimizing.
Wrapping It Up
With so many platforms welcoming you to explore your creativity, it’d be only your laid-back attitude that is holding you back from starting your new journey.
If you’re a beginner looking to get some motivation for starting your blog, I hope this blog post helped you in significant ways.
If you’re interested in knowing more about blogging comment below and I’d certainly love to add value that might help you.
Also if you find it helpful, you sharing this article would certainly help me get more visibility among new bloggers who can also find this article useful just like you.
Feel free to ask your query and share this article.
And go to any of the free platforms mentioned in the above section and start creating content.